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==[[Sorsogon News]]==
==[[Sorsogon News]]==
'''Feature Story: Pili shells, not just something to crack, now it's Bicol’s best fashion jewelry export'''
'''No firecracker victim in Sorsogon on Christmas; celebrations peaceful'''
*Source: http://www.pia.gov.ph/?m=7&r=r05&id=69447
*Source: http://www.pna.gov.ph/index.php?idn=2&sid=&nid=2&rid=394681
*Sunday, December 25, 2011
*December 27, 2011, 7:17 pm
:by Irma A. Guhi
:by   (PNA)
RMA/LAP/DOC/cbd




SORSOGON CITY, Dec 25 (PIA) -- “Wearing the pili shell necklace whenever I attend formal occasions with our native attire has gained some fashion statement in this "eco-conscious world" we are in now today. It also gives us a sense of pride as a Bicolano,” Dr. Ma. Teresa V. Destura, assistant department head of the Office of the Provincial Agriculturist (OPA) said during an interview.
 
“Almost in all occasions now here and especially in Bicol, the pili shell necklace has exchanged the usual flower corsage we use to honor our guests.”
SORSOGON CITY, Dec. 27 (PNA) – The police here recorded no untoward incident nor firecracker injury during the celebration of Christmas.
"The pili shell has gained an entrance in the global market now and has provided the best opportunities for women in the barangays to make use of the shell with more economic returns. Before, these were only used to become the alternative for firewood used in cooking or just thrown away if their volume becomes so much," Destura expressed.
 
In the just concluded 178th Provincial Agricultural and Fisheries Council (PAFC) meeting held here last week at the PAFC- Livelihood Technology Training Center (LTTC), Godofredo D. Ditan PAFC chair thanked the Department of Agriculture (DA) ROV through its regional executive director, Dr. Jose Dayao, for the formal turn-over of five sets of pili shellcraft production equipment to five recipient organizations.
Sr. Supt. Edgardo Ardales, Sorsogon City police chief, on Tuesday said the favorable holiday situation was due to the cooperation among all sectors, including government agencies in the campaign for a peaceful and joyful Christmas celebration.
“We have seen how the pili shells evolved in terms of its usage and now DA has seen a very big potential in the pili shell craft industy. These equipment will make pili shell craft production here in the province more easy as this will lessen the time for making the shells into the desired designs. The usual way they did it is manual and tedious. With this equipment, production of pili shell craft will be faster and refined in terms of its craftsmanship as right polishing is done by the machine,” Dayao said.
 
“Volume in production will also be enhanced as the equipment can produce the desired pieces immediately,” he said.
The entire commercial district and centers of the celebrations in the city were effectively covered by the “uniform system” of police deployment in all areas that were potential of street crimes and other untoward incidents. The “Oplan Bantay Paputok” also worked well in regulating the use of hazardous fireworks, Ardales said.
Sorsogon is considered as Bicols' number two producer of pili in the region, and the shell has been creatively produced by the different women organization here as fashion jewelry and as add on local material that goes with beautifully crafted home products displayed in malls specially in tiangges.
 
"Pili fashion jewelries-making here has opened a livelihood opportunity, it’s very saleable as it is cheap but so artistically made and usually worn now even with casual attire, with office uniform, and for women who would like to don a little bit of elan in their daily wear," Destura also explained.
Since the first week of December, he said that stores were already inspected to ensure that regulations related to the selling of firecrackers were religiously being observed and “we found no violator, so far”, he said.
In the just concluded 3rd Regional Pili Congress held in Legaspi last year, one of the best sellers was the necklaces made out of the pili shell and according to Dr. Teresa V. Destura, the women organization here through the Rural Improvement Club was the regular distributor of these products.
 
Looking into the viability of the use of the pili shell, the pili shell craft has now entered the market of innovative fashion jewelries as one of the best exportable biodegradable products.
Policemen in the city were also closely monitored against firing their firearms during the celebration. They were also watched against entering business establishments bearing firearms while not in uniform, Ardales said.
Dayao also said that the ingenuity of the peopleand specially women in the barangays using pili into different fashion jewelries has now gained some global recognition based on the different demand for this product as reported by the Department of Trade Industry based on their exhibits in tiangge, malls, and on several activities in the national exhibits popularizing pili as the high value crop of the Bicol region.
 
Dayao expressed that DA has thought of this intervention to facilitate the production of shell craft in the province now becoming a home-based agri-entrepreneuer business.
The City Health Office (CHO) had also been successful in implementing the Department of Health’s (DOH) Aksyon: Paputok, Injury Reduction (APIR) drive, the reason that use of firecrackers has been significantly reduced.
The formal turn-over was spearheaded by RED Dayao assisted by PAFC chair Ditan, Rose M. Imperial, High Value Crop DA reg’l. coordinator, RAFC chair Alfredo Rillo, and Dr. Ma. Teresa V. Destura.
 
"Hopefully with these equipment, the pili shell craft industry will become one of Sorsogon's women source of livelihood and will also be a sustainable source of income. From just being used as firewood, the pili shell now is more an export product," Destura said.(MAL/IAG, PIA Sorsogon)
Also dubbed “Give Me Five,” the APIR campaign hopes reduce the number of 62 firecracker-injury cases reported in 2010, which was more than double than 2009’s 28 cases, she said.
 
The APIR campaign emphasizes five reminders that the community must remember: these fireworks cause injuries and endanger health; children should not use any fireworks; keep away from exploding fireworks; never pick used nor unspent fireworks; and for all fireworks injuries, seek immediate medical treatment.
 
“So far, this Christmas, no firecracker related injury was reported to our office since the start of the Yuletide Season and what we are anticipating now is the New Year’s Day celebration which has been traditionally met with jubilations with the use of fireworks,” according to CHO’s Health Education Promotion Officer (HEPO) Sophie Dematera.
 
To welcome the New Year, Dematera said families must remember APIR to avoid accidents brought about by firecrackers.
 
Meanwhile in Castilla town, which is among the hotbeds of insurgency, Col. Felix Castro, the commander of the 903rd Infantry Brigade (IB) of the Philippine Army (PA), said the effective community defense system mounted in most of the province’s “guerrilla zones” proved effective in curtailing insurgency-related atrocities in the municipality.
 
Castilla is a good example of this defense mechanism as all its 34 barangays are being manned by Barangay Defense System (BDS) volunteers that serve as “community watchdogs” against the presence of New People’s Army (NPA) rebels, Castro said.


==Photo Gallery of Sorsogon, Philippines==
==Photo Gallery of Sorsogon, Philippines==
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