CLTV 36, CIAC launch ‘iChoose Clark’

• Source:http://www.sunstar.com.ph/pampanga/local-news/2015/12/09/cltv-36-ciac-launch-ichoose-clark-446078
• Wednesday, December 9, 2015

By Reynaldo G. Navales

CLARK FREEPORT -- The Clark International Airport Corporation (CIAC) and Central Luzon Television 36 (CLTV 36) launched on Wednesday the “iChoose Clark” television program which is part of the promotional campaign for Clark International Airport (CRK).

In line with the project, a memorandum of agreement (MOA) was signed by CIAC president and Chief Executive Officer Emigdio “Dino” Tanjuatco III and Laus Group of Companies Chairman and Chief Executive Officer Levy Laus.

The program is aimed at promoting the flights and other developments at the Clark airport which is being geared as the country’s next premier gateway.

The agreement signing coincided with the inauguration of CLTV 36 Clark Tower.

Tanjuatco said the launching of the program is an opportunity for CIAC to promote the airport as well as to make an awareness campaign in Central and Northern Luzon about the availability of local and international flights in Clark.

“This program will also benefit the people of the North Philippines and to be aware of availability of flights As well as developments taking place at Clark Airport,” Tanjuatco added.

For his part, Laus said that the project launching signals an opportunity for Clark airport to grow and become an instrument in decongesting Metro Manila.

“It is high time to fully utilize Clark Airport that will make an economic spillover for the rest of Central and Northern Luzon,” Laus said.

Tanjuatco said CIAC conducted a market study which showed that there were six million travelers in the country in 2014.

Out of the six million, Clark Airport only got about 800,000 passengers and the rest used the Ninoy Aquino International Airport (NAIA) in Manila.

He said the reasons why Clark airport got only 10 percent of the total number of travelers -- few international flights and that people in the North Philippines are not aware that there is an international airport in the province of Pampanga.

“Clark has only a few flights with only eight airlines operating at the airport, and that is why people in the North Philippines still go to NAIA to take their flights.”

“A lot of people that were surveyed did not know that Clark has international flights such as Doha, Malaysia, Hong Kong, Singapore, Incheon in South Korea, Macau and they did not even know that Clark is an international airport,” he added.

Tanjuatco said “iChooseClark” will greatly help in the promotion and awareness campaign and the new television tower will cover other provinces in Northern Luzon which is part of Clark airport’s catchment area.