Taxi app Micab launched in Cebu

• Source: https://businessmirror.com.ph/taxi-app-micab-launched-in-cebu/
• Wednesday, September 27, 2017

By Charles R. Pepito

Homegrown taxi-hailing app Micab got a boost when it launched its partnership with the Metro Cebu Taxi Operators Association (MCTOA) in a ceremony at the Casino Español in Cebu City.

Developed in 2012 by founder Eddie Ybañez to help address the worsening traffic situation, Micab is an app solution operational in Cebu and Iloilo that allows users to hail a cab at their convenience through their mobile phones and other gadgets.

“We are pleased to have one of the country’s largest taxi associations on our team. This is one more step toward attaining our dream of offering convenient, easy, safe and anxiety-free commuting to the public,” Ybañez said.

“It’s really cab passengers who stand to gain the most by not having to suffer fare surges during peak hours with Micab. We also have a zero booking fee,” he added.

Micab partner MCTOA has a combined fleet of 5,000 white cabs operating all over metropolitan Cebu.

The Association also operates a bus franchise with the KMK bus and the Mactan-Cebu International Airport yellow taxis.

Unlike other service providers, Micab is not under Land Transportation Franchising and Regulatory Board’s transport network vehicle service regulation by following a business model of partnering with franchising rules-compliant taxi companies rather than servicing private vehicles.

“Our partnership with Micab taxis is a blessing to taxi drivers who are now given a chance to compete with more prominent app-based transport vehicles that have recently gained popularity among commuters,” said Chiquito Obeso, head of Spider, Airland and Scorpion Taxi.

In attendance during the launch of the Micab-MCTOA partnership were Chiquito Obseo, Glenn Batiancila of Saregen Taxi, Paul Corominas of CTC Taxi, Richielda Cabucos of Richielda Taxi, Danny Tariman of DT Taxi, Terence Blanco of World Wide Taxi, Peter Corominas of RP Corominas Taxi, Leny Gok-Ong of SD Taxi, Stella Erasco of E Taxi, Joy Mangubat of Angel JM and Marites White of Marmic Taxi.

Also committing their fleets for Micab are Mayo Perez of Holiday Taxi, Michael Lee of Sun Taxi/Maicaila, Dr. J & MJ and Allan Mercado of Emerson Taxi.

Micab is setting its eyes on expanding to traffic-infested Metro Manila with partnerships with Manila-based taxi operators set to be launched in the last quarter of the year.