DTI to conduct branding seminar

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(PR)

THE Department of Trade and Industry (DTI) will conduct a brand equity development seminar for micro, small and medium enterprises (MSMEs) on Nov. 15 to 16, 2017 at Harold’s Hotel, Cebu City.

The two-day activity will be facilitated by Dr. Wilfrido Arcilla, a consultant and the country’s acclaimed brand development specialist.

Among the topics to be discussed include key concepts of branding and marketing, new trends and the basic principles of brand development.

The rest of the activity will be allotted for the one-on-one cliniquing with MSMEs from Bohol, Cebu, Negros Oriental and Siquijor.

According to DTI Region 7 Director Asteria Caberte, the recent developments among Asean partner countries formalizing market and intellectual exchanges pose a huge opportunity for producing innovative and unique Philippine brands.