DOT-11 pushes campaign for "Visit Davao again" in 2016

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(PNA), BNB/LCM/DIGNA D. BANZON/LDP

DAVAO CITY, Jan. 6 (PNA) -- The regional office of the Department of Tourism (DOT) is kicking off an aggressive campaign to entice tourists to visit Davao again in line with Visit Philippines 2016.

DOT 11 director Roberto Alabado III said the essence of the campaign is to encourage tourists who have visited the city to come back and explore more of Davao's tourism products.

"They still have a lot to do and the three days two nights stay in Davao City is not enough for one who is enjoying what is best in Davao," he said.

The campaign commenced last year when it launched the "Summer In December", a photo exhibit featuring the tourism sites of Davao in coordination with Park Inn.

He said the campaign also includes "where to go" of the best places in Davao Oriental, Davao del Sur and Compostela Valley Province.

Alabado said it has been their continuing advocacy for the tourists to come.

Meanwhile, Alabado disclosed a continuing increase in tourist arrivals because of the strong domestic market especially that Davao has become a MICE (Meetings, incentives, conferences and exhibitions) destination.

The foreign market is there to complement our tourist arrivals, he said.

He said the new direct air connection of Davao-Singapore will add up to the number of foreign tourists and 'balikbayans'.