ASEAN anti-smoking campaign to highlight Iloilo City practices

• Source: http://www.pna.gov.ph/articles/1044914
• Wednesday, August 15, 2018 4:24 pm

By Perla Lena (PNA)

ILOILO CITY -- Iloilo City’s best anti-smoking practices will be highlighted in the health communication campaign of the Vital Strategies, formerly World Lung Foundation, a non-governmental organization helping the city government here in its anti-smoking initiatives.

“The challenge is to come up with a seven-minute video highlighting the city and its stand on anti-smoking preferably geared towards the youth,” said Iñigo Garingalao, executive director of the Iloilo City Anti-Smoking Task Force, in an interview on Wednesday.

The best practices will be produced in three phases; the last production will be during the “Iloilo City Anti-Smoking ASEAN Reach Out” on Aug. 22 under the "They Lie We Die" campaign that started in Singapore.

It will be joined by some 1,000 students from eight big schools in this city. It will also be participated in by call center agents, Regional Tobacco Network, Philippine National Police, and the Bureau of Jail Management and Penology, a Red Orchid Awardee for the government offices category.

The Department of Health’s Red Orchid Award is an annual search for the 100 percent Tobacco-Free Environment covering government workplaces, hospitals, and local government units.

Bearing anti-smoking placards, participants will parade from the Iloilo Convention Center (ICC) towards the monument of Gen. Martin Delgado at the Festive Walk. Upon reaching the monument, they will be doing a "They Lie We Die" flash mob in front of the giant tarpaulin wall.

The flash mob video will be integrated with two other videos -- the first is an interview with the mayor while the second is about the situation before and the intervention that was done by the local government.

“Vital Strategies, formerly the World Lung Foundation, will use it in their stint in Southeast Asian countries. That is why we call it Southeast Asian reach out,” he said.

The flash mob will also be done in the cities of Baguio and General Santos.