View source for BPI launches ‘Make the Best Happen’ in Oro

*Source:http://www.sunstar.com.ph/cagayan-de-oro/lifestyle/2015/11/26/bpi-launches-make-best-happen-oro-443812
*Thursday, November 26, 2015 
:(RA)

THE Bank of the Philippine Islands held the provincial launching of BPI’s institutional campaign, Make the Best Happen, at the Seda Hotel last November 25, 2015.

In a conference, which also served as ‘thank you’ party for the press, BPI unveiled their newest customer centric campaign with the goal of providing their clients with solutions that transform into ‘actual life and lifestyle choices.’

“Here in BPI we recognize not only the unique financial goals of our clients but the different jumping off points too. Mindful to this, we listened to what they are saying, know what they really need, and unravel their real aspirations in life,” said Isagani Saguindang, Assistant Vice President, in a speech he gave Wednesday evening during the media appreciation night.

“With their goals and needs on top of our minds, we help them assess what they have and together, we chart how to make things happen, whether for their dream travels, investment goals, education, or business ventures,” Saguindang said.

The Make the Best Happen campaign focuses on a needs-based financial planning where clients make decisions based on their life needs and goals. Clients create a priority list based on their aspirations and then make a personal financial assessment. BPI then helps its clients create a game plan based on their goals, budget, and financial assessment.

“As an institution with proven 164 years of banking leadership, we have a slew of products and services to choose from. But all these will not make sense to us if these will not be effective tools for attaining our clients’ financial objectives,” Saguindang furthered.

“This campaign is really not about BPI,” added Dana Patricia Solidum, Brand Building Officer, “But it is really about our clients. We really want to understand our clients more so that we can serve them better.”

She explained that the bank conducted massive research and that they were able to identify that Filipinos have six key areas of aspiration: travel, dining, shopping, health, future, and parenting.

A microsite, makethebesthappen.ph, devoted to the said campaign was also unveiled during the event. “Themakethebesthappen.ph is our web-based platform dedicated to helping you make the best things happen in your life,” said Solidum adding, “We all know that there are many things in life that we would like to happen but sometimes we just don’t know how because no one is guiding us or telling us how. We do not know that we all have the potential to actually reach that goal or make that dream come true.”

Solidum shared the site is not your typical bank site but instead has the look and the feel of a lifestyle website, “Every week, we do social listening to really find out what people are talking about in social media. From there, we create the articles.”

At the end of each article, the site provides BPI products that can serve the need, “We made it a point na hindi kami parang basta-basta nagha-hardsell ng any BPI product. We offer something that you might need.”

“Sharing financial advisories and customized financial solutions are what we do best in BPI,” said Saguindang, “With this campaign, we wish to underscore the basic and primary characteristic of BPI. In BPI, we make the best happen.”

During the event, members of the media were treated to entertainment by the band Vital Sign and were asked to participate in games. The theme of the games were based on the six Filipino aspirations previously mentioned such as Name that Travel Destination, Taste the City, The Price is Right, a calorie count game, Four Pics One Word, Jenga to the Future, and a puzzle game. Prizes were also raffled out including a Northface backpack, 5,000 pesos BPI gift cards, a Garmin watch, and a Seda overnight voucher.

Saguindang said, “I would like to take this opportunity to thank and acknowledge our media friends and partners for being a valuable partner to BPI throughout the years. BPI Cagayan de Oro has gone a long way and we would like to thank you for helping us fulfill our corporate mission.”