Citrineland targets millennial homeowners

• Source: https://www.sunstar.com.ph/article/1764921/Cebu/Business/Citrineland-targets-millennial-homeowners
• Sunday, September 23, 2018

(JOB)

PROXIMITY to the workplace and smart technology are highlights of a residential condominium targeting millennials.

The Median, which will have 559 units, is Citrineland’s first vertical development and will soon rise in La Guardia Extension, Lahug, Cebu City, by 2022.

“In terms of market outlook, the housing market will be very strong in the next few years. Of course, we would have a lot of millennials because their workforce is actually growing in number, so we’re pretty confident, given the market condition and the demographics of Cebu,” said Charles Vincent Ong, chief operating officer of Citrineland, during a briefing held yesterday.

The Median will be a 27-storey high-rise condominium, with units being offered as low as P10,000 per month on equity payments and balances that can be paid through bank loans.

The Median targets the mid-range market and focuses on quality and affordability.

“There are certain payment schemes we’re offering that makes it very affordable and inviting,” he assured.

Ong said that they expect more end-users, those who actually live in the units themselves, to be the top buyers for The Median.

“Majority are end-users because the idea here is we created this product because of the proximity (to their work). That’s the attraction. So people would really like the idea of staying in a place where they can actually walk going to different establishments within 15 minutes where they can enjoy,” he said.

The Median boasts of home automation, which is smart technology built in each unit like a smart lock entry, lighting and an internet protocol (IP) camera, all controlled via a mobile app.

Ong said that they still have more projects to come.

“We have projects in the pipeline. We haven’t launched it yet. We will launch it one at a time. Currently, we’re launching this The Median project,” he said.