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Banna, Ilocos Norte, Philippines (view source)
Revision as of 21:44, 24 April 2011
, 21:44, 24 April 2011→[[Banna, Ilocos Norte, Philippines Photo Gallery]]
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Z-Wiki is starting this inquiry in order to honor the older generation of the Philippines. | Z-Wiki is starting this inquiry in order to honor the older generation of the Philippines. | ||
Please provide the full name of the elder and the barangay he/she lives in. | Please provide the full name of the elder and the barangay he/she lives in. | ||
==Ilocos Norte's famous Banna Rice Coffee brings progress to province== | |||
by Carlo P. Canares | |||
*Source: Philippine Information Agency | |||
Laoag City, Ilocos Norte (2 September) -- What happens when you mix ingenuity, dedication, research, quality and competitiveness? | |||
The result is Banna Blend (Rice Coffee with Soya). | |||
The Project Management Staff of Bagnos Multi-purpose Cooperative in the town of Banna, Ilocos Norte is brewing a very famous beverage, and its aroma hints a lucrative enterprise. | |||
The B.A.G.N.O.S (Bassit a Ganansia Naurnong Omado Sanikua) MPC was organized on October 28, 2000 and registered with the Cooperative Development Authority on December 21, 2000. Starting from a very small membership of 12 and measly capital of P4,457, Bagnos MPC has served as an agent of change in the locality where poverty was a common spectacle. Now, it has 355 members from barangays Binacag and other barangays of Banna, Nueva Era and Laoag City. | |||
Originally just a credit facility and a consumer store for its members, it has expanded its services to palay trading, goat raising and hog fattening; and on January 22, 2008, the Bagnos MPC set out for yet another major undertaking- Rice Coffee Production. Just goes to prove that the right blend of strong teamwork, dedication, vision, quality & competitiveness and the right help can lead to success. | |||
The Department of Labor & Employment (DOLE) Region 1, under Director Henry John Jalbuena, through its Poverty-Free Zone Program granted the cooperative the amount of PhP895,500.00 for the purchase of equipment and materials for rice coffee production. Since then, what used to be just a homegrown tradition of rice coffee preparation among Ilocanos, has become a main enterprise in the community that is now generating employment and income for locals and a tourist attraction. | |||
The Product | |||
lend is a very competitive product for its truly exotic, natural and nutritive value, all in a cheap price! It is made of all natural raw materials. It has no preservatives and no caffeine, and considered a good remedy for gas pain, ulcer and liver problems. The rice consists of fiber, Vitamin B, protein and carbohydrate. The soya is known for its high protein content, vitamins, minerals, fibers and "isoflavones" which are useful in preventing osteoporosis and controlling menopausal disorders. It can also help prevent breast cancer, and may prevent or slow prostate cancer growth in men. | |||
The association uses the principle of time and motion to avoid wastage of resources and to systematize workflow. The raw materials pass through a strict step-by-step process to ensure quality control. | |||
Banna has 12,800 hectares agricultural land planted to rice with annual yield of 5.25 tons per hectare during the first cropping; 2nd cropping, 40%. Moreover, the cooperative is also engaged in palay trading, which ensures the availability of the raw material for the product. On the other hand, some barangays in the municipality like Sinamar, Tabtabagan and Binacag are producing 3 tons of soya beans per hectare, out of 50 hectares of land. Further, the project site is just a few kilometers away from the towns of Solsona and Dingras, the biggest producers of rice in the Province of Ilocos Norte. | |||
Promotions | |||
Due to the product's competitive quality and comparatively cheaper price, big Trade Fairs such as the Agraryo Trade Fair at the SM Mega Mall (June 3-8, 2008), OTOP Summer Trade Fair at the Aurora Park, Laoag City (May 12-18, 2008), among others, have opened doors for wider markets. Consistent increase in the production of the product over the past 1 year and 2 months indicates a growing demand for it. | |||
Various shops and stores in the LGUs of Banna, Nueva Era and Laoag City serve as stable local markets for the coffee products. With the strong support of the LGU of Banna in promoting the product, OFWs in Hawaii, Spain and London have been bringing abroad Banna's Blend by volume. | |||
The SB of Banna passed Resolution No. 2008-09 Adopting Rice Coffee as the OTOP of the LGU, and Designating the MPDO as the OTOP Coordinator (the product is a nominee for 2009 Outstanding OTOP MSME Award). Not only did the effort put more value in Banna's Blend, it was helpful in promoting it as one of the municipality's tourist attractions. True enough, with the constant efforts of the LGU of promoting tourism, the product was featured in ABS-CBN Studio 23's magazine shows Tablescapes and TNT (Trip Na Trip). | |||
elping the association even further in establishing markets for its Rice Coffee, the LGU of Banna regularly buys the product, and gives it as gifts to guests during special occasions. | |||
To penetrate even bigger Supermarkets and groceries, the association has applied with the BFAD for Bar Code. The application is now on process. | |||
Project Impact | |||
All 355 members of the association are benefitting from the project through dividends. Twenty four (24) members directly benefit from it as workers, while 27 derive income through commission from sales. Members' access to health services has been enhanced through membership in SSS and Philhealth. | |||
Aside from the DOLE as the primary source of assistance, the LGU of Banna and other agencies such as the DTI and DAR are in collaborative efforts to provide comprehensive services to the association through promotional strategies and trainings. | |||
The Cooperative's Assets | |||
As of writing time, the cooperative's assets-including its building, equipment and other properties, working capital, capital build up, savings, receivables, etc.-have reached about PhP 4.8 million. | |||
th Rice Coffee with Soya production as its new core business, the MPC is again building up its size and value. Only 1 year and 2 months since its actual operation in May 2008, the project's accumulated gross sales amount to PhP257,594.00 during the first 6 months and PhP326,910.00 from January 2009 to December 2009. | |||
In an interview, Ms. Amelia Bautista, the Project Manager, said, "Banna Blend is our triumph. Not only has it provided additional income for members and non-members of the cooperative, it has made coffee, a famous beverage, healthful and beneficial." (PIA) | |||
==[[Banna, Ilocos Norte, Philippines Photo Gallery]]== | ==[[Banna, Ilocos Norte, Philippines Photo Gallery]]== | ||